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Exchanges – Successfully marketing financial data and services
Exchanges are faced with an increasingly competitive market environment. Various new trading facilities have launched and seem to be challenging the business model of the traditional trading venues. The quality and performance of the Websites of exchanges and alternative trading platforms can be key in attracting new customers and assisting in the marketing of their data products to banks and financial service providers, as well as directly to investors.
Exchanges and Multilateral Trading Facilities (MTF) in Europe and the US successfully use managed solutions based on PrimePortal from Interactive Data. These customers can benefit from:
- Comprehensive advice on their Web strategy and customized applications
- Easy-to-use applications and intuitive searches
- State-of-the-art chart analysis, financial information search and portfolio tracking tools
- Seamless integration of proprietary financial data and other content
- Dissemination of their trade and price data to other market members
- A flexible market data platform as the basis for rapid, cost-efficient implementation
- Hosted solutions with high security and availability standards
- Daily summary reports on listed companies of stock exchanges