Data Broadcasting's eSignal Retail Investor Business Unit Wins Three Stocks & Commodities Readers' Choice Awards

HAYWARD, Calif.--Jan. 10, 2001--eSignal, Data Broadcasting Corporation's (Nasdaq:DBCC) (DBC) retail provider of real-time financial and business information to active investors, today announced that its eSignal and Advanced GET products have been honored by Technical Analysis of Stocks & Commodities magazine with three Readers' Choice Awards.

The plaudits included:

-- eSignal's selection as Best Real-Time/Delayed Data; the eighth consecutive win for DBC

-- Advanced GET's designation as Best Futures Trading Systems, its seventh consecutive year for the honor; and

-- Advanced GET's election as Best Stock Trading Systems for the eighth year in a row.

"We are extremely pleased that our retail investor product line has dominated the Readers' Choice Awards in these three categories," said Chuck Thompson, president of eSignal. "These honors speak not only to the power and functionality of our products, but also to the significant infrastructure we continue to build to support our leadership in the industry.

"The fact that eSignal and Advanced GET are fully integrated with one another maximizes each product's value and enhances eSignal's position as a leading provider of decision support tools of professional level quality to the online investor," said Thompson.

Thompson added, "eSignal's and Advanced GET's popularity with sophisticated individual investors and traders is backed by an infrastructure established and continually upgraded to meet the ever-changing demands of the stock market. "Accuracy, reliability, speed and connectivity are the hallmarks of eSignal's dedication to the retail investing community -- whether it's building a system unfazed by the unprecedented trading volumes we have seen in recent markets or one that is capable of making a seamless transfer to decimalization.

"We support our services with an advanced IP multicast backbone, boasting multiple, redundant and geographically dispersed server farms and live data feeds from direct connections with the NYSE, AMEX and Nasdaq exchanges," continued Thompson.

During 2000, DBC launched a series of products designed to complement its flagship eSignal application: My eSignal delivers real-time streaming quotes right to the browser; eSignal Mobile provides unlimited, real-time stock quotes on any U.S. company directly to a Web-enabled cell phone; and eSignal Market Scanner is the first price action scanner that searches the entire database of stocks from the NYSE, AMEX and Nasdaq exchanges.

The company also acquired Trading Techniques, the developers of Advanced GET, to augment the breadth of its retail investor services and position DBC ever closer to its goal of becoming the leading one-stop service provider to the active individual and institutional
trader community. Relationships with more than 60 online brokerage firms, including
Dreyfus, a subsidiary of Mellon Financial Corporation (NYSE:MEL), Ameritrade Holding Corporation (Nasdaq:AMTD), Wall Street Access and Lind-Waldock, among others,reinforces eSignal's popularity.

Additionally, DBC's partnerships with direct access brokerages, including PreferredTrade, CyBerCorp, a subsidiary of Charles Schwab Corporation (NYSE:SCH), and On-Site Trading, offer eSignal subscribers the ability to trade from within the product and
seamlessly integrate eSignal's real-time information with advanced online trading platforms.

About eSignal

eSignal delivers vital, streaming, real-time financial data over the Internet to active traders and individual investors. The eSignal application includes a portfolio manager, a Nasdaq Level II display, fundamental data, intraday and interday charts, analytics, full text
news and research, customized tickers, time and sales and an options montage window. eSignal also provides news from CBS MarketWatch (Nasdaq:MKTW), Dow Jones News Service (NYSE:DJ) and Comtex and can deliver limit alerts via pager, cell phone or email. eSignal supports Windows(R) 95/98/2000/NT and is available for downloading at http://www.eSignal.com.

About Advanced GET

Advanced GET is a graphical charting package equipped with a full set of technical analysis tools and is used by active and institutional traders in 63 countries. Developed by Trading Techniques, Inc., a leading provider of technical analysis software for the financial community, it maintains one of the most complete sets of standard studies available on the market today.

About Data Broadcasting Corporation

Data Broadcasting Corp. is a leading global provider of financial and business information to institutional and individual investors. The company supplies time-sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million
securities traded around the world, including hard-to-value, unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources.

DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world's best-known financial service and software companies for trading, analysis, portfolio management and valuation. DBC, with approximately 1,700 employees, has headquarters in Bedford, Mass. and has more than 20 offices in North America, Europe,
Asia and Australia, including the world's key financial centers of New York, London and Tokyo. The company is 60 percent owned by Pearson plc (London:PSON) (NYSE:PSO), an international media company.