Data Broadcasting Launches eSignal 6.0 The Best Gets Better

HAYWARD, Calif.--Jan. 23, 2001--eSignal, Data Broadcasting
Corporation's (Nasdaq: DBCC) (DBC) provider of streaming real-time financial market data, news, analytics and decision support tools to active and professional traders, today announced that the best has just gotten better with the launch of eSignal 6.0.

Backed by a solid infrastructure capable of handling the significant demands of recent market activity, the enhancements catapult the service voted as the "Best Real Time Data System" by the readers of Stocks & Commodities magazine, to a level on par with services used by professional traders around the world.
The new release fully supports decimalization, speeds up the retrieval time of options chains by 300 percent and significantly improves options analytics and pricing. A customizable market maker screen shows which market maker is active in and moving the stocks the user follows.

Version 6.0 also includes regionals stock prices, enhanced user-friendly alerts, tailored news services for individual ticker symbols, improved charting studies and a new summary quote window, all supported by the fastest-possible delivery of market data acquired via direct connections with the exchanges.

"As the market continues to register voluminous multi-billion share trading days, timeliness, accuracy and speed have never been more important to investors," said Chuck Thompson, president of eSignal. "The enhancements built into the eSignal service during the last year have been designed specifically to provide a complete suite of intelligent tools that investors need to optimize the profitability of their trading decisions.

"Our new eSignal business unit will continue to analyze the needs of traders to provide them with the most powerful, streaming real-time tools available. Our customers look to eSignal as the leading one-stop service provider for the active online investor. We have listened to our consumers and delivered a product of greatly increased value and have made the capital investments in the eSignal infrastructure to stay ahead of the rapid-paced changes in the trading world."

eSignal version 6.0 enhancements include:

-- Enhanced options features.

- 300% faster options chains download, richer analytics and a fully customizable options montage.
- A complete options analytics package with Delta, Gamma, Implies, Volatility, Rho, Theoretical value, Theta, Vega, and Bid and Ask edge, for a complete package consistent with Options Strategists' strategies.

-- Powerful Market Maker Activity Ticker. Users can view inside market moves from any Nasdaq market maker. The ability to isolate high bids and low offers from certain market makers provides valuable insight into long and near-term buying
opportunities.

-- Listed regionals. Users can observe the full depth of the market for each listed stock within a colorful quote montage display and isolate the specific market information from NYSE, PSE, MWSE, BOS, CINN, CSE, etc.

-- Optimized Bulletin Board and OTC quotes in Nasdaq Level II with extensions removed.

-- News ticker filters to only see headlines for a specific quote window and/or a specific list of symbols typed into the properties window.

-- Simple, easy-to-set Bid/Ask/Last/Volume/News alerts with a right click.

-- New charts enhancements include new ADX/DMI (directional movement) analysis as well as new CCI (commodity channel index) analysis.

-- New summary window. The wrapping summary quote window allows the user to watch a whole list of stocks with only a few key fields.

eSignal's popularity with sophisticated individual investors and traders is supported by an infrastructure established and continually upgraded to meet the ever-changing demands of the stock market. Built with an advanced IP multicast backbone, eSignal's infrastructure boasts two completely redundant ticker plant facilities with multiple, geographically dispersed server farms, fed with live data from direct, redundant connections with the NYSE, AMEX, Nasdaq, Canadian, North American and European Futures and U.S. Options exchanges.

eSignal is one of the most flexible platforms of data delivery available today as evidenced by its many third party analytics and decision support products, including Advanced GET, MetaStock Professional, eASCTrend, Ensign, Omni Trader and Trading Export Pro. Relationships with more than 60 online brokerage firms, including Dreyfus, a subsidiary of Mellon Financial Corporation (NYSE: MEL), Ameritrade Holding Corporation (Nasdaq: AMTD), Wall Street Access and Lind-Waldock, among others, reinforces eSignal's popularity.

In addition, eSignal integrates with many direct access trading platforms, including PreferredTrade, CyBerCorp, a subsidiary of Charles Schwab Corporation (NYSE: SCH), and On-Site Trading through the Redi Plus Platform, a product of Spear, Leeds & Kellogg, and others, which lets eSignal subscribers execute trades instantly through a single click to populate a trading ticket for the fastest direct access trading through multiple ECNs providing best price execution.

eSignal Product Information

eSignal delivers vital, streaming, real-time financial data over the Internet to active traders and individual investors. The eSignal application includes a portfolio manager, a Nasdaq Level II display, fundamental data, intraday and historical charts, analytics, full-text news and research, customized tickers, time and sales and an options montage and more. eSignal also provides full text news from CBS MarketWatch (Nasdaq:MKTW), Dow Jones News Service (NYSE:DJ) and Comtex and can deliver limit alerts via pager, cell phone or email. eSignal supports Windows(R) 95/98/2000/NT and is available for downloading at http://www.eSignal.com.

About Data Broadcasting Corporation

Data Broadcasting Corporation is a leading global provider of financial and business information to institutional and individual investors. The company supplies time-sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world including hard-to-value, unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources. DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world's best-known financial service and software companies for trading, analysis, portfolio management and valuation.

DBC, with approximately 1,700 employees, has headquarters in Bedford, Mass., and has more than 20 offices in North America, Europe, Asia and Australia, including the world's key financial centers of New York, London and Tokyo. The company is 60 percent owned by Pearson plc (London: PSON)(NYSE: PSO), an international media company.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of consumers to the new release of eSignal 6.0, acceptance of the Internet as a valid real-time distribution platform by institutional customers, activity levels in the securities markets and other risk factors listed in the Data Broadcasting Corporation's 10-K and 10-Q reports filed from time to time with the Securities and Exchange Commission.