Hayward, California - February 14, 2001 - eSignal, Data Broadcasting Corporation’s (Nasdaq: DBCC) (DBC) provider of streaming real-time financial market data, news, analytics and decision support tools to active and professional traders, today announced the launch of its redesigned Web site, www.esignal.com. The new site serves as a central portal to information on the entire eSignal product line, including eSignal 6.0, eSignal Market Scanner, eSignal Mobile, My eSignal and Advanced GET.

Signing up for any eSignal product online is now easier for current and potential users with simple download and set up guidelines. The availability of live service representatives through a customer connection page and access to financial market data, as well as free delayed quotes, from within the site are designed to make it more valuable as a supplementary information source.

“In redesigning the new eSignal Web site, we focused on making the site more user friendly and easier for our customers to access information on and sign-up for any eSignal product,” said Chuck Thompson, president of eSignal. “The cohesive eSignal site underscores our continued efforts to become a one-stop service provider to the active individual and professional trading community.”

An eSignal Flash Demo provides detailed illustrations and insight to the main screen layouts, right click features and multiple window types available, demonstrating the power of eSignal 6.0. Through an interactive virtual Product Tour of eSignal, customers can determine their optimal service based on specific needs and trading profiles. The tour then guides users through key features and benefits of eSignal 6.0.

The recently launched eSignal version 6.0 fully supports decimalization, speeds up the retrieval time of options chains by 300% and significantly improves options analytics and pricing. It also includes stock pricing on regional exchanges, enhanced user-friendly alerts, tailored news services for individual ticker symbols, improved charting studies and a new summary quote window, all supported by the fastest-possible delivery of market dataacquired via direct connections with the exchanges.

Thompson added, “As the eSignal product line has grown to serve a broader spectrum of active investors, the eSignal Product Tour serves as an important tool to match a multiplicity of investor needs to the best of eSignal’s many powerful service choices. The escalating needs of active and professional traders, in the midst of tremendous stock market activity, has been a strong catalyst for the growth of our eSignal product suite during 2000. To support the growing popularity of eSignal, we continue to strengthen our rock solid infrastructure in order to provide the accuracy, reliability, speed and connectivity that eSignal users are accustomed to.”

Built with an advanced IP multicast backbone, eSignal’s infrastructure boasts two completely redundant ticker plant facilities with multiple, geographically dispersed server farms, fed with live data from direct, redundant connections with the NYSE, AMEX, Nasdaq, Canadian, North American and European Futures and U.S. Options exchanges.

eSignal Product Information

eSignal delivers vital, streaming, real-time financial data over the Internet to active traders and individual investors. The eSignal application includes a portfolio manager, a Nasdaq Level II display, fundamental data, intraday and historical charts, analytics, full-text news and research, customized tickers, time and sales and an options montage and more. eSignal also provides full text news from CBS MarketWatch (Nasdaq:MKTW), Dow Jones News Service (NYSE:DJ) and Comtex and can deliver limit alerts via pager, cell phone or email. eSignal supports WindowsÒ 95/98/2000/NT and is available for downloading at http://www.eSignal.com.

About Data Broadcasting Corporation

Data Broadcasting Corporation is a leading global provider of financial and business information to institutional and individual investors. The company supplies time-sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world including hard-to-value, unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources.

DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world’s best-known financial service and software companies for trading, analysis, portfolio management and valuation.

DBC, with approximately 1,700 employees, is headquartered in Bedford, Massachusetts and has more than 20 offices in North America, Europe, Asia and Australia, including the world’s key financial centers of New York, London and Tokyo. The company is 60 percent owned by Pearson plc (London: PSON; NYSE: PSO), an international media company.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of consumers to the new release of eSignal 6.0, acceptance of the Internet as a valid real-time distribution platform by institutional customers, activity levels in the securities markets and other risk factors listed in the Data Broadcasting Corporation’s 10-K and 10-Q reports filed from time to time with the Securities and Exchange Commission.