Data Broadcasting Re-brands Institutional Services Division as FT Interactive Data

Bedford, Massachusetts - March 16, 2001 - Data Broadcasting Corporation (DBC) (Nasdaq: DBCC) today announces the re-branding of its Institutional Services division as FT Interactive Data effective March 19, 2001. Previously known as Interactive Data in North America and as Financial Times Information in Europe and Asia Pacific, the division, with year 2000 annual revenues of approximately $276 million, will be known worldwide as FT Interactive Data.

FT Interactive Data supplies time sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world to banks, brokerage firms, insurance companies, money managers and mutual fund companies. This essential information is used by financial institutions to value and manage their portfolios, process securities transactions and perform needed securities administration functions.

DBC also announces the realignment of its Capital Management Sciences (CMS) group as an affiliate of FT Interactive Data. In the U.S. and Canada CMS will use the name CMS BondEdge; the name FT Interactive Data will be used for the CMS BondEdge business elsewhere. Its BondEdge® product is a fixed income portfolio analytic system that provides risk management, regulatory reporting and compliance tools to institutional fixed income portfolio managers.

Stuart Clark, president and chief executive officer of Data Broadcasting said: "Re-branding Interactive Data and Financial Times Information as FT Interactive Data simplifies and strengthens our identity and makes it easier for our customers to do business with us. In addition, the alignment of CMS BondEdge with FT Interactive Data gives us a strong brand name that will represent the finest in data content, data delivery, and fixed income portfolio analytics."

"The FT brand is known around the world as a source of global business information valued for its integrity, objectivity and authority — values that are consistent with the mission and image of FT Interactive Data," said Richard Lindeman, FT Interactive Data's vice president of marketing. "The new identity will be launched the week of March 19 in a series of ads appearing in the financial industry press and the Financial Times newspaper."

"For shareholders of Data Broadcasting, the use of the FT brand in our institutional businesses will help us to continue our growth in worldwide revenues and help us with our expansion targets in Europe," said Stuart Clark.

DBC has licensed the FT brand from the Financial Times Limited which is also owned by DBC's majority shareholder, Pearson plc.