eSignal Breaks Into New Market with Launch of eSignal TurboFeed

-- eSignal TurboFeed Brings the Speed, Reliability and Accuracy of eSignal's Market Data to Companies and Websites for Redistribution through Custom Applications --

Hayward, CA - May 15, 2001 - eSignal, a division of Data Broadcasting Corporation (Nasdaq: DBCC) and a provider of streaming, real-time financial market data, news, analytics and decision support tools to professionals and active traders, today announced the launch of eSignal TurboFeed. The new service offers companies and websites access to eSignal's continuous, streaming, real-time or delayed market data for redistribution.

eSignal TurboFeed is a best-of-breed market data solution designed for corporations, brokerages and web portals that depend on financial market information for use in websites, analytical applications and portfolio pricing tools. eSignal TurboFeed empowers businesses to seamlessly incorporate market data into customized applications and enables a company to leverage eSignal's direct connections to all equities, options and futures data from every major North American exchange without the heavy investment or expense of building and running their own ticker plants.

"Over the last 20 years, eSignal has continued to expand and improve its network and infrastructure, enhancing the speed and reliability of its market data delivery, a service that has been awarded "Best Real-Time System" for the past eight years by Stocks & Commodities magazine," said Chuck Thompson, president of eSignal. "With eSignal TurboFeed, other companies can - for the first time - take eSignal's data and supply their end users with reliable, accurate, real-time market quotes from every major North American exchange. Our developer's kit ensures that programming customized applications is simple and straightforward." Thompson continued, "We house one of only 10 ticker plants in the world and are pleased to be able to offer our data to websites and companies who need reliable market data."

Depending on a corporation's distinct needs, eSignal TurboFeed can be accessed via two flexible delivery platforms: Internet and dedicated private connections. Internet solutions are ideal for websites and smaller scale market data applications requiring limited, low-volume access to quotes. For companies needing a more extensive solution and requiring unlimited access to the entire market, an eSignal server can be installed directly at the client facility over a private connection. IXnet Inc., a Global Crossing (Nasdaq: GBLX) company, will facilitate these private circuit connections, providing companies with direct connectivity to eSignal's highly-compressed, IP multicast data.

"We are excited about the tremendous new growth platform that eSignal TurboFeed brings to our company. Leveraging the speed, reliability and accuracy of eSignal's financial market data, we believe we are well positioned to gain considerable market share in this new arena and expect that it will be an important contributor to the expansion of the eSignal brand," Thompson concluded.

About eSignal:

The eSignal division of Data Broadcasting Corporation (Nasdaq:DBCC) (DBC) is a leading global provider of financial and business information to professionals and active individual investors. Building on a 20-year legacy of delivering time-sensitive financial information, eSignal provides streaming, real-time market data, news and analytics. The company's suite of products include eSignal, eSignal Market Scanner, eSignal Mobile, My eSignal, Advanced GET and eSignal Pro.

Dedicated to providing accurate, reliable service and high-speed connections, the eSignal product line is backed by one of the most technically advanced ticker plant infrastructures capable of handling the stock markets' most challenging demands. Engineered and operated internally, eSignal's infrastructure is built with an advanced IP multicast backbone, boasting multiple, geographically dispersed server farms, fed with live data from direct, redundant connections with Canadian and every major U.S. exchange.

About Data Broadcasting Corporation:

Data Broadcasting Corporation is a leading global provider of financial and business information to institutional and individual investors. The company supplies time-sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world, including hard-to-value, unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources.

DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world's best-known financial service and software companies for trading, analysis, portfolio management and valuation.

DBC, with approximately 1,600 employees, is headquartered in Bedford, Massachusetts and has more than 20 offices in North America, Europe, Asia and Australia including the world's key financial center of New York, London and Tokyo. Pearson plc (NYSE: PSO), an international media company, whose businesses include the Financial Times Group, Pearson Television and the Penguin Group, is a majority shareholder of DBC.

To find out more about eSignal TurboFeed, please call our sales department at 800-851-8581, email us at turbofeed@esignal.com or visit our website at http://www.esignal.com/turbofeed.