Ongoing market changes are accelerating the growth in demand for data, and forcing financial institutions to address the challenges of what has come to be known as "Big Data". This demand is fuelled as firms develop and deploy new, more sophisticated cross-asset investment strategies.

At the same time regulatory changes are also forcing firms to source and report increasingly larger amounts of trade data, as well as to adopt higher-quality - and usually data-hungry - risk and pricing models. Investors are making similar demands of their asset managers.

Interactive Data, the reference data powerhouse, has authored a new white paper which describes these challenges in depth. It also outlines the steps financial firms may need to take in order to address them effectively. Those that do could have a notable competitive advantage over their more slow-footed rivals.